BEHIND THE SCENES …

  • Proven success in developing and executing strategic initiatives, optimizing customer interactions, and driving business growth, where I am experienced in leveraging data-driven insights to identify and capitalize on opportunities, increasing operational efficiency and profitability.

  • Renowned for fostering collaborative environments and leading cross-functional teams to deliver exceptional results, and skilled in nurturing client relationships, establishing brand loyalty, and exceeding growth targets.

  • Visionary leader with strong business acumen, poised to revolutionize customer experience landscape through innovative and transformative strategies.

* Graduate of CAPITAL UNIVERSITY (MBA, Marketing & Leadership Management) +
THE OHIO STATE UNIVERSITY (BA, Strategic Communications)

* Activities include Youth Baseball Coaching, hiking in the north Georgia mountains, leisure running, attending Friday Night Lights + southeastern collegiate sports events, golfing

  • * Client Journey Design
    * Market Research
    * Strategic Planning & Consultation
    * UX & Human Design Thinking
    * Data Analytics
    * People Leadership
    * Lifecycle Marketing
    * Customer Satisfaction
    * Growth Enablement
    * Product Design / Management
    * Digital Experience Marketing
    * Cross-Functional Communications
    * Collaborative Goal Attainment

  • * Certified Research Expert, IIPMR

    * Journey Mapping Pro, Forrester

    * Enterprise Design Thinking, IBM

    * Forrester CX Pro Certification, C-1 Customer Experience

    * Agile and Lean Training, Lithe Speed Consulting

    * Certified Marketing / CM1 Path, General Assembly

    * Green Belt (Six Sigma)

  • * ETF Strategy, Pioneer Award, Invesco

    * CX Innovation Award, Design Thinking

    * Corporate Insight, Silver Product Pages, Huntington

    * Affinity Big Bang Team of the Qtr, P&C Brand Marketing, Nationwide

    * Huntington Bank Emerging Leader

Why engage with me …?

  • Engineered innovative web experiences & features that accelerated digital implementations, resulting in user engagement increase, significant improvement in session metrics, and remarkable boost in overall digital conversion.

  • Led evolution of loyalty program by leading consumer research and incentive-and-redemption cross-sell to drive increased retention mapped to strategic plan.

  • Designed market research and implemented self-directed user web journeys focused on investment themes, designing heightened content relevance & product matching for digital sales growth, resulting in primary uptick in page engagement.

  • Attained double-digit increase in online lending origination conversion rate and enhanced customer satisfaction (CSAT), resulting in notable growth across both consumer and business pipelines.